SOLD

Recent neighborhood sales pegged this Spanish charmer in Loma Portal as priced too high. Some neighbors agreed. Vaulted ceilings. Wrought-iron windows. A custom kitchen with a Thermador range and handmade cabinets. A covered outdoor kitchen and bar. Owned solar, wired for EV charging. On paper, it had everything a buyer in this market wants — but agents and homeowners walking through weren't convinced the number would hold. I'd been working with this seller for over a year. When it came time to list, we didn't reach for a renovation budget. We reached for precision. A little touch-up paint. One accent wall, refreshed. A partial staging that swapped out personal furnishings — including the area rug in the living room — for pieces designed to let the home's architecture do the talking instead of competing with it. And the back patio, previously empty, got a full outdoor furniture set that finally let buyers feel the indoor-outdoor lifestyle this home was built for. None of it was a renovation. It was editing. The market didn't just respond — it moved fast. Sold at full list price. 11 days on market. 14-day close of escrow. Cash in hand in 25 days. The homeowners who thought it was overpriced weren't wrong to question the number going in — pricing at the top of the market is always a risk. What they didn't see was the strategy behind it: priced right, prepped right, marketed right. That's the difference between a home that sits and negotiates down, and one that closes at full price before most listings even get their second open house. Every home has a story. I know how to tell it. Considering selling in Point Loma or Ocean Beach? This is exactly the kind of strategy I build into every listing — let's talk about what would move the needle on yours before it hits the market.